祝融说。

FORM NOT VOID, MIND NO CORE

2026
Autumn Rain
08-08
Embrace simplicity and retain deficiency, the Tao utilizes its weakness.
06-29
Jian Wu
06-27
Consensus is not evenly distributed, but it is broadly balanced.
05-27
Power is the curvature of consensus slices.
05-27
Existence is not "what it is," but a continuous process of construction through tiny shifts from divergence to consensus and back to divergence.
05-27
Divergence is really the pull that decides which way consensus extends.
05-27
Divergence is the unactualized reality, the available margin in the Ground of Possibility—still unlocked, still pulling against itself within consensus.
05-26
Power is never neutral; it is a biased force of entanglement.
05-26
Process is completeness; tolerance for error is freedom.
05-20
Xiang Yu
04-27
Current AI engineering is essentially a compromise that substitutes certainty with prompt-based constraints, limited by context length.
03-27
Immediate reaction is thoughtless; it is the idea seeking expression through the simplest, easiest, most efficient path.
03-05
Blue Robe
03-02
Untitled
02-27
2025
Three Cups of Wine
12-16
Do not live in theory; live through concrete experience.
11-29
Build your own ultimate reality.
11-29
What I speak is not what I speak.
11-29
Language and script are the embryonic form of possibility convergence.
10-01
"Observational consensus" is a possible snapshot of "consensus" across multi-level consciousness.
08-13
Practicing the True: The Fourth Stage of Embodiment
08-13
Shi Shu · Preface of Order, Third
08-13
Mind Illuminated · Seeing Clearly, Second
08-13
Primordial · The Way Exists, First
08-13
"Evaluation Alienation" is the inevitable outcome of a vicious cycle under hierarchical power structures.
08-12
Under the hierarchy of power, dominant groups establish "cognitive monopoly" among certain populations through the proliferation of technical terminology and the iteration of standards, or induce "subjective dissolution" by fostering long-term dependency in disadvantaged groups, thereby robbing them of autonomous evaluative capacity—ultimately resulting in the systemic alienation of evaluative practice.
08-12
From the ontological perspective, any order is a convergence of possibilities, inherently without absolute good or evil. Yet since "social order" primarily takes humanity as its observer, good and evil, right and wrong, clearly "have their own meaning."
08-12
All existence is simultaneously non-existence.
08-08
Observational convergence is the precondition of spacetime and karma; or one could say that spacetime and karma are a series of convergence modes generated by observation.
08-08
Isomorphic with the universe, conspiring with the world.
08-03
AI is an amplifier of "observation and convergence".
08-01
AI is a "human-like" observer, and we must remain alert to the possibility of "evaluative alienation".
08-01
Small mistakes are blessings; small-scale trial and error.
07-02
In a certain sense, all theory is a kind of bias.
06-19
Algorithm
06-15
Every existence within possibility ought not to be lost, and will not be lost.
06-08
Every phenomenon involves consciousness.
03-10
All possibilities exist at once.
02-26
Compared to consciousness, matter is a more certain state of existence—the more macroscopic, the more certain; the more microscopic, the smaller the difference between the two.
02-23
Deterministic karma at the micro level of particles, deterministic karma at the macro level of matter—that is the law studied by natural science.
02-22
When a certain consciousness observes matter in a certain way over time, a certain certainty arises—that is *‘karma’*.
02-22
There is no such thing as an initial or final consciousness or matter, only the possible consciousness or matter of the present moment.
02-22
Humanity is not the sole observer; all conscious beings can observe. When a particle is observed, the particle exists; when humanity observes, matter exists.
02-20
All certainty always lies latent beneath uncertainty in the form or state of possibility.
02-19
Consciousness is the capacity to perceive, a filter or recognizer of "certainty," and observation is its act of filtering or recognizing.
02-19
When uncertainty is observed, certainty immediately emerges in some form or state.
02-19
From the “initial” to the “final,” there has never been any “true” certainty, only possibility.
02-19
Theory and practice give rise to 'concepts', after which 'consensus' emerges and 'rules' form.
02-16
The self has countless interpretations of meaning, determined by perspective. Different perspectives yield different angles and directions of observation, resulting in different established karmas.
02-16
The continuous wholeness of consciousness-perception recognizing meaning is the self.
02-16
The patterns of matter and the perception of consciousness are mutually manifest and mutually dynamic, spiraling in evolution.
02-15
"Matter," "consciousness," and "time" are all "determined karma," with different levels yielding different determined karma through different observations.
02-15
Game is the only serious form of reality, both creation and existence. Within rules, free improvisation; free improvisation reshapes the rules.
02-12
Consciousness has many types and states, neither unique to humanity nor limited to living beings; one could say particles also possess a certain kind of "consciousness" different from that of humans.
02-11
Always becoming.
02-10
Consciousness that specializes in recognizing a pattern as matter must itself possess sufficient material information; otherwise, this “recognition” cannot be achieved. And vice versa.
02-09
Do not use reason to control sensibility, nor sensibility to control reason, for both arise from the same source but bear different names.
01-26
If failure is inevitable, then fail as well as one can.
01-16
Observation is not necessarily the answer, but it is always part of the answer. The observable ultimate reality has its own meaning.
01-15
The Master said: "A gentleman is not a vessel."
01-10
The apparent constancy of matter's physical properties arises from the mutual coordination and transformation between observer and observed in the process of measurement.
01-08
In any instant, the fundamental elements of matter—its incalculable “similar intentions”—appear at certain locations at certain speeds, forming a pattern of wholeness at a certain level—and then humanity’s specialized consciousness recognizes this pattern and regards it as the material universe. Furthermore, countless such instants linked together again form a continuity of patterns, and humanity’s specialized consciousness recognizes this continuity and regards it as the time of the material universe.
01-03
2024
The self of yesterday has no relation to the self of today; the self of just now has no relation to the self of the present moment.
12-25
In a certain sense, the observer is the observed.
12-20
What is called observation is the practice of "self-observation" to enact "awareness".
12-20
The Way cannot be defined, only experienced.
12-16
Soul develops itself through experience.
10-17
The meaning of a journey is not the start or the end, but the going from one to the other.
10-17
In the free market, if falsehood is "unprovable" or "untransmissible," it amounts to an encouragement of falsehood.
10-16
It is easy to claim an event as a fact, but hard to prove an event as a fact.
10-11
Pressure typically flows from those with choice to those without.
10-08
If buyers lack the capacity to accurately value a product, sellers have no incentive to offer a fair price.
09-19
Freedom gained by trampling on others is merely the totalitarianism of one group over another.
09-19
The freedom of one group cannot and should not come at the cost of another group’s unfreedom.
09-19
What we treat as eternal, unchanging, absolute truth may just be a shared delusion between humanity and nature.
09-13
Strictly speaking, all theories are wrong; the difference lies in the range within which each is correct.
09-13
Describing a thing is not the thing itself; it is merely one path toward understanding it.
09-13
Don’t focus too much on what you’re best at; focus on what they need.
08-29
What matters is not the names and forms, but the relationship to them.
08-15
Do not assume; judgment is the present moment.
07-25
Simple is no higher than complex, and vice versa.
07-25
What is lacking has never been the answer to the question, but the resolve.
07-24
Survival has always been holistic.
05-28
Excessive, extreme provocation is predicted violence — that too is violence.
05-17
Weakness should not be a reason for bullying.
05-05
There is no such thing as great enlightenment; it is merely an illusion.
04-22
Creation is a game; there is no path to it other than play.
03-20
The integrity of existence cannot be fooled; it is ever-present and joyful.
03-20
Couplet — Laoyu Cave at Changchun Temple on Baiyu Mountain
02-29
The one who understands only one thing understands nothing at all.
02-23
A person without trust cannot stand; a matter without trust cannot succeed.
01-08
2023
Life is hard; all beings walk together.
11-30
Four Principles of the Game of Uncertainty: Stay Alive, Minimal Investment, More Is Better, If One Side Fails, Another Will Shine
11-29
The person who was frightened.
11-29
Events are reactions to feelings; collective events are reactions to collective feelings.
11-25
Overreaction breeds overreaction.
11-23
There has never been contingency; only explicit or implicit cooperation.
11-19
Thoughts and emotions have their own physical or chemical properties.
11-18
The size of one's vocabulary is the foundation of cognition.
11-16
You will react to your imagination.
10-29
What appears to be a continuous, conscious awareness is merely rapid flashes.
10-12
Theory is the standard solution, not the complete solution, let alone the only solution.
10-07
God is within you.
10-06
The right way to handle ideas is not to fix or overwrite them, but to choose.
10-06
There must be safe zones, in every sense.
10-06
Concepts have layers; the closer to the core, the more fundamental they are.
10-06
Similar ideas draw near to each other and influence one another.
10-06
The five senses are an effective way to experience matter, but not the only way.
10-06
False humility has no spirituality; denying oneself does not mean nobility.
10-04
Because you love it, you hate that it is unworthy of your love.
10-04
Ideal and reality are present simultaneously.
10-04
You will always be yourself, and increasingly so.
10-04
Perfection is imperfect.
10-04
Sacrificing the self is not virtue; it signifies the failure of the whole.
10-04
Reality is a rationalized fiction.
09-26
Ultimate reality leaps from imagination.
09-21
Don't be so serious—play with it a bit.
09-21
Give imagination freedom.
09-21
The past has not left; the future has arrived; all possibilities are *happening*.
09-21
Trust is great, encompassing all Dharma.
09-21
Goodwill need not be repaid.
09-20
A group's situation always includes the tacit consent of all its members.
09-19
Bliss is emptiness, awakening is emptiness; only the Way endures.
09-19
There is so much uncertainty in life—is there anything more wonderful than this?
09-18
What's interesting is drawing the period, not the period itself.
09-18
Always believe that beautiful things are happening.
09-06
Excerpt from The Painted Veil — Maugham
08-28
Getting the wrong answer is sometimes not because the reasoning is flawed, but because the wrong question was asked from the start.
08-22
Form is the method.
08-22
Rational thought is a scarce resource for everyone, so people tend to think rationally only when necessary.
08-22
It is not history that repeats itself. It is humanity.
08-15
Plot is the character under spacetime; the character is the plot in hiding.
08-05
A story develops through plot shaping characters, or characters shaping plot—fundamentally the same thing.
08-05
Everyone is improvising.
08-03
Desire is not a property of the person, but of relationship.
07-15
Let ideas run.
07-14
Don't let your medicine become the cause of your illness.
07-14
A perspective is a view of ultimate reality; it is not ultimate reality itself.
07-07
Movements never cease; my heart-mind is complete.
06-17
The more you use consciousness, the more consciousness you have.
05-26
Contact means possibility.
05-26
The underdog's odds of winning lie beyond the established rules.
05-26
Build simple systems that can operate with complexity, not the reverse.
05-25
Motivation is always present; it has never been buried.
05-07
Red Cloth
05-05
The reverse efficiency of information, besides reinforcing it in different directions, can also be achieved by ceasing repetition.
05-01
The efficiency of information arises from the interplay of the known, expectation, surprise, and repetition.
04-30
The meaning of repetition lies in fulfilling expectation.
04-30
Manage expectations rather than control risk; expectation is the stage that precedes risk.
04-29
Efficiency and quality are incompatible.
04-29
Only with the right to choose can there be the right to develop.
04-14
Choice. Choice. And choice again.
04-14
Expectation Management
02-12
Knowledge, Breaking Knowledge, Insight.
02-12
Sales is never about "selling" — it's about being bought.
02-11
Attract, not persuade.
02-11
Be wary of true-or-false questions.
01-24
Certainty may be nothing more than overfitting.
01-24
Compared to uncertainty, certainty may be destined to be but a single grain in a vast ocean.
01-24
Most of what we call cognition may just be overfitting.
01-24
Prisoner of the tool.
01-22
Whatever is possible will eventually happen.
01-22
Consciousness, energy, and matter: a trinity.
01-22
Risk is relative, not absolute; dynamic, not static.
01-18
First, make sure you don't lose; what remains is merely a question of how much you win.
01-17
Among all risks, the one you cannot afford to lose is the greatest — it disqualifies you from playing the game.
01-17
Opportunities lie in the imbalance between risk and reward.
01-17
2022
Logic that cannot be self-consistent is worthy of doubt, but this does not mean self-consistent logic is reasonable.
12-24
Human society is largely built on the basis of "three people make a tiger."
11-11
Anything certain is an illusion—merely uncertainty slowed down enough to be observed.
11-11
Premium arises from a reasonable challenge to the mainstream.
08-14
Complex phenomena are often built up from just a few simple rules.
08-14
Pain is the natural manifestation of conceptual conflict.
08-14
Being honest with oneself is the fundamental prerequisite for knowing oneself.
08-14
Most efforts do not pay off in a direct way.
08-13
Ritual is the concretization of power.
07-11
Turning an event into its opposite generally involves two methods: opposing it, or pretending to join it while pushing it to an extreme.
06-04
There are generally two ways to manipulate an event and render its right and wrong unclear: information deficit and information overload.
06-03
Much of humanity's foolishness stems from naive idealism.
06-02
Humanity possesses nearly infinite foolishness, yet miracles are often born from this very foolishness.
06-02
A perspective's meaning depends on its bounded scope; its distortion often comes from exceeding that scope.
06-01
On the evolution of human organizational cooperation, the world today holds two dominant views: one seeks cooperation through competition, the other seeks competition through cooperation.
05-25
Every event can be simply summarized as "making uncertainty certain."
05-20
The perfect market, like classical mechanics, is a crude simplification of reality.
05-17
The market is imperfect.
05-17
Reality is the realization of observation.
05-14
The miracles that occur every day are taken for the everyday.
05-14
The observer is also the observed; all perceived certainty is inevitably completed through the observer's intervention.
05-14
The essence of existence is the dynamic stabilization of uncertainty.
05-14
Currency is, in fact, a "claim voucher."
05-11
A story is a virtual adventure, shaped by common sense and imagination, that lets one experience how another possibility unfolds within a relatively safe environment.
05-08
The realization of objective existence cannot be separated from subjective existence, and vice versa.
05-05
From the moment a concept arises, it continually seeks its own concretization.
05-05
All expression carried by language and text is subjective—including this.
05-05
Time is a perceptual illusion created by the biological act of perceiving one instant, then the next. So is karma.
04-24
Time does not flow. We do.
04-24
Living, while pretending to live.
04-17
"Tragedy" is when a good character, acting from good motives and for a good purpose, objectively and in result helps a bad character achieve a bad purpose and a bad outcome.
03-17
Matter changes far more slowly than consciousness; "unstable cognition" often forces consciousness to follow matter into action.
03-14
Human beings tend to keep their cognition consistent, yet the tendency toward consistency is not the same as consistent action.
03-14
"Helplessness" is keeping the character in a state of "no choice," moving slowly and steadily toward a terrifying outcome. That is "impermanence."
03-13
"Free trade" conceals a vast assumption—that it presumes equality between trading parties.
03-10
Wei Yang is natural, Linji is sharp and pointed, Caodong is intricate and detailed, Yunmen is wondrously ancient, Fayan speaks of reality.
03-04
The first half of the internet was bringing demand online; the second half is bringing supply online.
03-02
Cross-examination is a series of brief questions to which the other party will say “yes,” ultimately combining into a result they may want to say “no” to but must say “yes” to.
01-12
2021
Believing "Hell is other people" opens the true hell.
12-26
Symbols are the concretization of shared imagination.
12-22
Reality is the symbol of the actual, constructed by imagination.
12-21
The market is efficient, but not that efficient.
12-19
Any collective decision-making or mechanism tends toward efficiency, but not always correctness.
12-19
Karma, like spacetime, is a fundamental assumption/consensus.
12-19
Too many variables obscure karma, so outcomes ultimately manifest only as possibility.
12-19
The three-dimensional world is fundamentally a game in which time and space continually exchange forms.
12-17
Whatever is felt is but a fragment.
12-10
Whether individuality or collectivity is emphasized more depends on the consensus reached between the individual and the collective.
11-27
The Dharma has no fixed Dharma; what is fixed cannot be fixed—dust returns to dust, earth to earth.
11-27
A brand is the emblem of consensus within a certain group of people; the brand premium arises from the cost each individual voluntarily pays to uphold it after accepting the consensus.
10-14
Value is the product of possibility made certain.
09-30
Value increases, entropy decreases; value decreases, entropy increases.
09-28
Theory is the path to understanding the world, not its result.
09-11
Complex problems have no simple solutions, but they can be stated simply.
09-11
The only silver bullet is that there is no silver bullet.
08-29
Neither “Whatever is good is good” nor “Whatever is bad is bad” is the norm; do not expect “perfection,” for “perfection and imperfection” are one.
08-25
The bottom line of freedom is not to eliminate the weak; the bottom line of equality is not to eradicate the strong.
08-14
"I don’t interfere with you, so don’t interfere with me" and "I interfere with you, so you must interfere with me."
08-12
As "genuine identification" gives way to "false identification," humanity has collectively played a game called "Who Can Shout Loudest."
08-12
No one can master every field, possess all information, or grasp every inner workings; so it is no surprise that even those who excel in one domain may appear foolish in others.
08-12
The more complex a thing is, the more points it offers for attack. Both supporters and opponents can find in it what they need.
08-12
The devil of divergence hides in the "conditions."
08-09
Many debates seem to revolve around a topic, but are in fact mostly talking to oneself.
08-09
Under limited conditions, excessive equality minimizes individual comparative advantage, while excessive freedom maximizes it.
08-09
The ability of ordinary people to handle complex events is a fundamental metric of human civilization.
08-08
Equality and freedom—which weighs lighter, which heavier, which comes first and which last—forms the backdrop of today's great global conflicts.
08-08
Pride is the most foolish foolishness in the world.
08-07
“Notions” are not facts; “notions” are interpretations of facts.
08-07
The only purpose of media is to eliminate information asymmetry.
08-05
Ideas will always find expression, in one form or another.
08-04
Concepts are potential facts.
08-04
The self is a specific collection of ideas.
08-04
Consciousness and Wave-Particle Duality.
08-04
Consciousness is the capacity to perceive or apprehend the ultimate reality that I can perceive or apprehend; the rest is unconscious.
08-03
“Event” is the image of “matter”; “matter” is the form of “event”.
08-03
Concepts are pointers toward ultimate reality.
08-03
Building a brand is building "positive recognition."
07-25
Worship is the breeding ground of dictatorship.
07-21
Ads should be imperceptible; they should be part of the content, even capable of becoming content in their own right.
07-20
The explosion of content has made attention scarcer than ever, making advertisements ever more off-putting.
07-20
Whether online or offline, location determines traffic. Either pay to rent a good location, or pay to become a good location yourself.
07-20
Earth's Riddle
07-13
Consensus is not always correct. Often it just means collective error.
07-07
Existence necessarily has an explanation, and necessarily conforms to that explanation.
06-29
The enemy of reason was never emotion. It was fanaticism.
06-28
All existence, all form, will eventually fail when set against a sufficiently vast span of spacetime.
06-27
The Laughing Daoist
06-25
To deliberately ignore a word's original meaning, keep using it wrongly over time, and finally twist its sense is a contamination of context—or a cultural invasion.
06-20
Grandmother
06-16
If each part makes the choice that benefits itself, yet the whole ultimately suffers, then the problem lies in the very way the parts make up the whole.
06-14
Any concept that evokes associations beyond its conventional meaning is a brand.
06-06
Pressure rapidly consumes and devours reason; in high-intensity competitive scenarios, slowing down actually raises the overall success rate.
05-31
Use slowness to overcome speed; arrive first by acting later. Harness what changes slowly to respond to what changes quickly—in a sense, stay unchanged to meet all change.
05-31
A story told with all true facts but left incomplete is far harder to see through than one told complete but not entirely factual.
05-26
The facts shaped by stories are fictional, yet they evoke genuine feelings.
05-02
Some say 1+1=2, some say 3-1=2, some say 2+1-1=2, and some say 2=2. They are all right, and none are wholly right.
04-24
The pursuit of “beautiful existence” is not for the sake of “existence,” but for “beauty.”
04-22
All cooperation is built on the foundation of “benefiting others”; benefiting others is benefiting oneself, and benefiting oneself ultimately leads to benefiting others.
04-21
Reason is an extremely scarce consumable.
04-16
Accumulating local advantages does not always mean global advantage, and vice versa.
04-15
At every moment, give the best improvisation.
04-11
Efficient nodes gradually replace less efficient ones; efficient networks gradually replace less efficient ones.
04-10
A node can be seen as a network, and a network as a node, depending on what it is compared with.
04-10
From a certain perspective, the development of humanity is really the development of ways to build networks.
04-10
The efficiency with which a network spreads information depends on the connection density and communication frequency of each node within it.
04-10
Engage attention, not judgment.
04-03
Extreme perspectives naturally degrade the quality of how information spreads.
03-27
Theory often ignores particularities and emphasizes commonalities, yet practice does not always permit ignoring particularities—doing so leads to failure.
02-01
Cognition is generally influenced in two ways: one is saturation through relentless repetition; the other is the subtle provocation of a feather moving a thousand-pound weight.
01-31
Theory is the summation of practice's stages, and practice is the dynamic complement to theory.
01-31
There is no such thing as being innately so; there is only persistent adherence.
01-29
People do not grow from the events they have lived through, but from the feelings those events evoked.
01-26
Patterns can increase efficiency, but they also create bias.
01-16
Humans are always recognizing patterns; this is the fundamental way humans come to know the world.
01-16
People are eager to seek contingency within necessity, and necessity within contingency.
01-01
Necessity gains in efficiency but loses novelty; contingency is the reverse, gaining in novelty but losing efficiency.
01-01
2020
Obstruction or opposition is in fact a high-intensity form of emphasis.
12-31
Giving people a clear expectation of obtaining something, then taking it away or drawing out the time to obtain it, intensifies the expectation.
12-30
People are more easily persuaded by their own views than by those of others.
12-28
Four Steps to Influence Others: Simple Consensus, Autonomous Cognition, Reverse Reinforcement, Active Reinforcement
12-28
Humanity not only collectively developed and shaped civilization, but was also shaped by it.
12-28
For things one is uncertain about, if one is first made to pay an irreversible cost, one tends to convince oneself that the cost was reasonable.
12-27
One's preferences show up not only directly in what one likes, but also indirectly in what one's loved ones like. Love the house, and love its crows.
12-26
Human beings always seek recognition, seeking alignment with their environment. In an environment that recognizes you, it is easier to act in ways that affirm that environment.
12-19
Expecting to get better fuels desire, while getting better right away makes that expectation more likely to come true.
12-15
The more the differences between two or more groups are emphasized, the stronger the internal consistency within each group becomes.
12-14
Human beings naturally gravitate toward the collective, and repeatedly reinforce and confirm their ongoing belonging to it through various means.
12-14
Recognition has immense power; merely achieving "conscious-level recognition" already alters the fact to some degree.
12-13
For human beings, products, content, or services have no inherent value; their only value comes from the value they bring to people.
12-11
All problems are, at bottom, problems of notions.
12-08
Human consumption happens in stages, and the more significant the purchasing decision, the more this holds. Do not always expect every stage to be completed at once or in a short time; advancing each stage gradually is more efficient.
12-06
In the secular sense, beauty has three levels: function, position, and choice.
12-06
A trial transforms the "expectation of something good" into the "actual experience of it"; out of an aversion to loss, people tend to go on to make a formal purchase. This transformation presupposes that the experience the trial delivers is genuinely good.
12-06
Compared with rational analysis and objective data, emotions and feelings are more easily stirred by concrete stories.
12-06
Selling is essentially the process of reaching consensus; the seller must correctly answer three of the buyer's questions: What is this? What benefits does it offer? And how can I obtain those benefits? One must answer both why to buy and how to buy.
12-04
For unfinished or interrupted tasks, if a clear path or set of steps toward resolution is provided, people feel a strong urge to complete them. Conversely, if no possibility of resolution is visible at a glance, people tend to procrastinate or ignore them.
12-04
Culture is the collective consensus on a certain way of life.
12-03
Whatever you focus on, you will gain it.
11-30
In essence, a story moves from the everyday to the extraordinary, and finally returns to a new everyday.
11-28
Stories are an excellent tool for forging consensus, blending reason and emotion naturally and seamlessly. A story need not be perfect; so long as the audience believes the whole, each listener fills in the details in their own personal way. As the saying goes: a thousand readers, a thousand Hamlets.
11-28
Consensus is the community of ideas.
11-28
The path from learning to mastery is a continual bridging of the gap between knowing and doing.
11-28
People don’t care what you say unless they believe it relates to them.
11-26
Content must leave a strong impression through vivid imagery, and such imagery often depends on the creator’s ability to conjure the extraordinary from the everyday.
11-26
Strictly speaking, the singular, absolute, definite fact has never existed; what has always existed are the perspectives held by human beings.
11-23
The usual rhythm of storytelling begins with the familiar to build expectation (within reason), then subverts it with a reversal (beyond expectation).
11-23
From emergence to widespread acceptance, a new phenomenon generally traces at least one "N"-shaped curve.
11-16
When selling an "expectation of the beautiful," the buyer is himself part of what is being sold; only the "right buyer" can make the "right expectation of the beautiful" a fact.
11-14
Value common sense; it is often the starting point of consensus.
11-09
Observable facts are merely the tip of the iceberg of all facts.
10-30
Use their common words, speak their common phrases, do their common acts; become their everyday, and then become their extraordinary.
10-25
Your "symbol/sign/brand" holds value only when enough of an audience believes it can reliably provide the "unique" value that suits their taste.
10-25
What it looks like, it is; otherwise, you are stopping people from accepting it.
10-25
Thinking is a luxury; in the dissemination of content, whatever cannot be understood instantly is ignored.
10-25
For media, the headline is the primary measure of whether something is “appealing.”
10-22
Visual "beauty" can be perceived at extremely low cost, which is what makes it spread.
10-20
Those who have never experienced a given scenario have the greatest plasticity, for they have not yet formed a consensus with themselves about it.
10-17
A marketing loop aligned with human cognition should be: beautiful, usable, delightful. Every sale begins in beauty, is fulfilled in usability, and is reborn in delight.
10-15
Needs exist through belief and are strengthened by fact.
10-13
The sum of all of an individual's similar actions is his self. It is not that actions outside this sum do not exist, but that people overemphasize similarity, rendering the differences invisible.
10-11
The child plays with the shadow, and the shadow plays with the child.
10-09
The world is cooperative, and also competitive, yet ultimately "cooperative." People are good, and also evil, yet ultimately "good."
10-08
The complexity of human psychology makes it hard to clearly recognize and affirm "true consensus."
10-08
"Staying true to oneself" and "staying in harmony with one's environment" are the primary motivations driving people to change or to remain unchanged.
10-03
Objectivity is in fact a "collective subjectivity."
10-02
Everyone understands what they encounter through their own perspectives.
10-02
The beliefs one holds determine how one responds to an event and what emotions arise.
10-01
"Better" is better than "good."
10-01
Positive shared experiences shape consensus, and vice versa.
10-01
Good content must be "unexpected yet reasonable."
09-29
There are only two fundamental entry points for dissemination: node-based entry and network-based entry.
09-21
Ritual is a form of expressing consensus; its function is to transmit that consensus to each participant.
09-21
Good content is a finger pointing at the moon; bad content is peering through a conch shell or a bamboo tube.
09-17
For those in the voting game, there are two basic consensuses: “The right person wins” and “The winner is right.”
09-15
People defend what they identify with: all who have reached a consensus act to uphold it; between differing consensuses, to preserve themselves, they influence, change, and merge with one another.
09-05
Voting is the most common way human society clarifies the distribution of consensus.
09-05
The good grows better and better, the bad worse and worse, until the standard of good and bad is redefined.
09-04
Beauty emerges through comparison: it exists first in imagination, then urges itself into fact.
09-02
Sell beauty, not objectivity—unless objectivity is itself a beauty.
09-02
Within acceptable risk, strive for gain; beyond acceptable risk, avoid loss.
09-01
People trust the familiar more, and pay more attention to the strange.
08-30
Reaching consensus is essentially convincing the uncertain to believe and expect that accepting your view will bring about something beautiful.
08-26
Narrative is a chain of conclusions; story is a chain of cause and effect.
08-23
Cloud and Mud; Architect and Mason; the Unity of Knowledge and Action
08-09
Chonglou
08-03
Delusion and Greed
08-03
Teeth and Ears
08-03
Chaos City
08-02
Rolling Up the Western Curtain
08-02
08-02
Linjiangxian
08-02
Xie Qiuniang
08-02
The cost of reaching consensus is highest the first time; it falls with each occurrence thereafter.
07-25
People judge value not by actual value, but by expected value.
07-25
Plant your feet firmly on the ground first, then reach for the sky.
07-25
Do Not Crave Victory, Do Not Seek the Brilliant Move
07-23
All systems or structures are fundamentally made of only two forms: the network and the node.
07-21
The non-functional value of a product is determined by evaluation.
07-18
The line between 'good' and 'bad' is clearly drawn within a given domain, but the farther the degree of good or bad moves from that line, the vaguer the standards become.
07-18
The building of any system or framework follows, in essence, only two patterns: the cathedral and the marketplace.
07-15
Concentrate Your Strength to Break Through at a Single Point
07-12
People always try to explain the unfamiliar in terms of what they already know.
07-12
People’s attitudes toward things fall, in essence, into three types: conviction, definite disbelief, and uncertainty.
07-11
Information removes the uncertainty of meaning through some structure or form.
07-01
The density of information is inversely proportional to its dissemination efficiency; dissemination efficiency is inversely proportional to the cognitive cost it imposes on people.
07-01
Humans form connections with other humans, with products, with brands... humans form connections with all things, deepening impressions; the higher the frequency and the shorter the connection path, the better the effect—provided their needs are met.
06-27
The Rhythm of the Everyday and the Extraordinary Must Be Deliberately Designed Around the Audience’s Cognition
06-27
Humans are addicted to encountering the extraordinary within the everyday at a certain rhythm.
06-26
Consumer perception has evolved through four stages: function, brand, experience, and participation.
06-26
Information has its greatest effect when first disseminated; thereafter the effect fades.
06-26
The Scarcity Swap Between Consumption Nodes and Production Nodes
06-25
People seek change, and can only look outward from what they already know, reaching for what lies beyond.
06-25
Both “immediate improvement” and “the expectation of improvement” fulfill an essential human need.
06-25
Human needs are, in essence, a seeking of the good.
06-25
What product or service should you make? How do you make it known to the public or your target group? How do you win their recognition?
06-25
Marketing is telling as many people as possible what they want to hear.
06-25
Consumers’ material needs have been amply met, and with the internet’s rapid growth their voices converge, spread, and amplify through social platforms and messaging tools.
06-24
All products are, in essence, a reconstruction of content dissemination.
06-24
2012
Maitreya
09-03
Bodhi Beans
08-19
Play and Sleep
06-16
Rain in Jiangnan
05-16
Low Chant
05-14
2010
Multiple Personalities
12-04
Laughing, Devouring Life and Death, Vast and Vague
10-28
Blunt Speech
10-25
Without the Way
10-19
Form not void, Mind no core.
10-18
People say ease comes easily, yet matters remain hard,
10-16
One is ten thousand; ten thousand is one,
10-09
Life is a dream, yet the dream is not a dream;
10-06
To Sen
10-05